Australian Paper: Reflex brand relaunch

Project Description

OVERVIEW

Australian Paper is Australia’s largest manufacturer of office, print and packaging paper. To relaunch their Reflex brand to their major corporate customers at a high-profile event, they wanted the best paper artwork.

WHAT WE DID

We created and installed a 8 metre custom giant paper flower wall, a bar arbour and paper flower posies in the event colours of peach, blue and pink to dress the marquee for the event held in a private marquee at Flemington Racecourse on Derby Day.

The wall and arbour featured hundreds of giant paper flowers, ranging in size from 20cm to 60cm and depicting roses, peonies and cornflowers. We also created custom paper posies for guests, many of whom had flown internationally for the event.

For this and any large flower wall, the design and layout of the flowers is only part of the process. We have built a unique set of tools over the years to ensure the final deliverable meets the exact dimensions and installation requirements.

Photos show our construction process for this project.

CREDITS

Agency: Rush Agency