Project Description

Chinese New Year is one of the biggest events in Gucci’s retail calendar, with specific collections and high retail traffic. Gucci needed a paper artist that could meet their quality levels as an artist-in-residence.


Louise, Paperlabs founder, was invited to be Gucci’s artist-in-residence for 4 days at their flagship Collins St Melbourne store. Louise worked closely with the Gucci team beforehand to tailor everything including flower design, colours, paper stock and equipment. Onsite Louise worked closely with the Gucci retail team and clientele to create over 100 bespoke blooms that were gifted to customers, enhancing their Gucci retail experience.


Client: Gucci