Project Description

The Swatch group is known internationally for their fun and energetic Swiss watch design. To coincide with the release of their limited edition release for Mother’s Day we created bespoke visual merchandising as well as an in-store activation.


Louise, Paperlabs founder, was invited to run an in-store activation on Mother’s Day weekend demonstrating her paper flowers, taking inspiration from the limited edition Swatch Mother’s Day release. Louise also designed and created over 100 bespoke paper flowers that were displayed on the exterior of the store and throughout in the 2 week lead up to the Mother’s Day event at their flagship store at Chadstone Shopping Centre.


Client: Swatch