Westfield Fountain Gate: Autumn/Winter VM and onsite activation

Project Description

OVERVIEW

Westfield Fountain Gate is the 2nd largest shopping centre in Australia. They wanted a partner to promote the Autumn/Winter collections of retailers through a combination of visual merchandising and live events.

WHAT WE DID

We worked closely with the Westfield Fountain Gate marketing manager, creating concept imagery of the final outcome and prototypes of the individual flowers that would be created. Once all aspects of the design were approved, we set about creating individual elements to bring the Autumn/Winter Visual Merchandising concept to life.

The result was over 100 bespoke paper flowers in tones of burgundy, black and dusty pink to support the visual merchandising campaign. This included giant paper flowers measuring 1.5 metres across, suspended throughout the centre.

Once we’d delivered and installed onsite at Westfield, we moved onto the next stage – an onsite VIP event with live paper flower creation for VIP guests.

The entire campaign was supported by additional flowers that we created for the digital team – for use in photography and stop-motion video in their social campaigns.

CREDITS

Client: Westfield Shopping Centre – Fountain Gate