Grounded are a footwear retail store at Chadstone, Australia’s largest shopping centre. To help attract customers in-store during their Spring campaign we hand-crafted a 3m X 3m paper flower wall. We also created a few finishing touches that were used in supporting social marketing campaigns.
We used a custom palette of dusty pink, stone grey and cream with accents of forest green, creating and installing giant paper flowers varying in size from 1 metre to 20cm. We also incorporated paper butterflies in 3 designs along with foliage to add extra depth and dimension.
To support the in-store campaign, we also created paper flowers and butterflies that were photographed and used by the digital team for their social media campaigns.
Client: RCG Retail
Store: Grounded – Chadstone Shopping Centre