“The smell of a freshly printed book is the best smell in the world.” Karl Lagerfeld
So they’ve finally done it! The smell of a freshly printed book has been bottled for our paper addicted pleasure!
This is the result of an ingenious collaboration between designer and printer Gerhard Steidl, master perfumer Geza Schoen, fashion icon Karl Lagerfeld and Wallpaper* magazine to create a papery bouquet that embodies the joy of the freshly printed page. The packaging is divine and was designed by Lagerfeld – himself a self-proclaimed book lover. Paper Passion perfume… now that’s a signature scent!
I personally haven’t smelled it’s inky, papery loveliness but it’s called Paper Passion and Karl Lagerfeld digs it. So really… how bad could it be?
Any other paper nerds out there had a whiff? What’s it like? Do tell.
To find out more head over to the Steidl page for Paper Passion perfume.