L’Oreal: Sharing beauty with all

Project Description

OVERVIEW

“Sharing beauty with all” is the L’Oreal global sustainability program. We used material produced by the IVEO group to create a unique paper sculpture for the L’Oreal Australian office.

WHAT WE DID

IVEO manufacture packaging for many L’Oreal products. We worked together on a concept that took off-cuts of L’Oreal packaging that would otherwise be recycled. Louise, Paperlab’s founder, used these off-cuts to create large-scale models of L’Oreal products that were framed on a backdrop of large paper flowers. This was then installed onsite in the L’Oreal head office.