Project Description

I was approached by the Visual Merchandising team to create handmade paper flowers for the Autumn/Winter campaign 2016. Three glass cabinets located at various sections of Westfield Fountain Gate were filled with giant handmade paper flowers which provided the perfect backdrop for the on-site stylist for merchandise arrangement. Over 100 paper flowers were created for the campaign and these were featured in the glass cabinets as well as online marketing material. I was also on-site for the VIP preview night to create bespoke pieces for the attendees. A wonderful project to be involved in!