Westfield NSW: Spring Visual Merchandising

Project Description

OVERVIEW

A group of Westfield stores wanted giant paper flowers to support their Spring campaign across 11 Westfield centres in multiple states. We designed and created almost 500 huge flowers and shipped them interstate for installation by local VM teams.

WHAT WE DID

This was a large job with each Westfield centre having different requirements depending on their layouts. To meet the client needs we created hundreds of flowers, many of which were over 55 cm in size. The custom flowers we designed and assembled included proteas, roses and peonies. To get the perfect colour match they were custom printed on card stock in multiple tones of peach and pink – with each individual component hand-sculpted and glued.

Everything was packed for secure shipping and sent interstate for installation by local visual merchandising teams.

CREDITS
Agency: Dashing Group