Masons: Spring Racing Visual Merchandising

Project Description

OVERVIEW
Masons are a luxury menswear store on Melbourne’s Flinders Lane. To promote their Spring Racing Carnival campaign, we created 2 custom paper horse heads in geometric design for their visual merchandising.

WHAT WE DID
Created 2 geometric style paper art horse heads in minimalist white for display in the front store window for Spring Racing Carnival 2017. Each horse head measured was half a metre high and designed to be hung to sit flush against a wall as a backdrop for their Spring Racing Carnival clothing range.